Our story

DanaVi Aurum was founded out of a lifelong love for jewellery and a desire to make quality pieces accessible to everyone.

I’ve always appreciated jewellery in every form, often spending my money on timeless pieces that made me feel confident and elegant. But I couldn’t help noticing that many of the well-known brands in the UK came with price tags that felt out of reach for most people.

After spending seven years in a management role within the recruitment industry, the company I worked for closed down. That turning point gave me the push I needed to build something of my own, something I could pour my passion and experience into.

DanaVi Aurum was born from that decision.

Our mission is simple: to offer beautiful, high-quality jewellery at fair prices. We carefully source our pieces, focusing on classic styles and everyday wearability — ensuring you never have to compromise on style or quality.

This brand isn’t just a side hustle; it’s the start of a new chapter. My goal is to grow DanaVi Aurum into a full-time business, one that brings joy, confidence, and affordable elegance to our customers across the UK and beyond.

Thank you for supporting a small, independent brand with big dreams.